The growth of e-commerce fuels competition. A good alternative to boost a store’s sales are e-commerce discount coupons. Here’s how to use them.
The growth of e-commerce worldwide makes the competition increasingly fierce when it comes to internet sales. A good alternative to boosting a store’s sales are the discount coupons. There are many ways to use them, and the benefits that this feature brings are many.
In physical stores, discount coupons are recurring approaches used by brands and retailers to offer different discounts. In fact, in e-commerce, the chances are even greater. For instance, they appear in varied types and can have various forms of use.
Thus, among the main advantages is customer loyalty and the feeling of exclusivity, which qualifies the brand’s consumer buying experience.
What types of e-commerce discount coupons?
Before I tell you the types, check out this article about how you can work with With Online Discount Coupons.
The type or types of discount coupons in e-commerce will depend on your creativity. Namely, there is a huge universe of possibilities. That way, you should make the choice according to the objectives of the promotion. Check out, below, the most common actions practiced with discount coupons.
Seasonal
One of the most recurrent types of promotion. Usually offered on commemorative dates – general or according to the store’s market segment. Showing the customer who is aware of what they are looking for creates a sense of exclusivity and enhances the shopping experience.
Average ticket
These are regular discount coupons, like gift certificates. They are offered to provide the customer with a lower value on the next purchase. They work like this: you offer some discount percentage if the client buys up a certain amount. For example 10% discount on next purchase above $100.00.
In addition, these coupons help customer loyalty. The chance of buying back in your store increases from the moment he knows the possibility of obtaining a discount in the future.
Tips to better take advantage of discount coupons
Some strategies can be employed to enhance the way you offer coupons to your customers. Check out two of these strategies below.
Increased average ticket value
You’ve already seen how the average ticket works. But if you increase the value of it, it can boost your sales. For example, if your average ticket is $200, create a 15 or 20% discount coupon for purchases over $ 250. This can cause your client to spend a little more to ensure a discount.
Find the customer who left the cart
One of the main challenges for those who maintain e-commerce is to reduce the virtual shopping cart abandonment rate. A creative strategy for recovering this customer may be to send an email to him with a discount coupon code to be used in a short time.
This way, he can return and confirm the purchase. You will feel exclusive due to the attention given to it by your brand, which can help to keep the customer loyal.
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