Offering a discount coupon is a good promotion and marketing strategy. With this, a company offers direct savings, which is regularly redeemable or becomes valid at the point of sale.
There are several ways to receive coupons. you can resort to a personal delivery in retailers and hand delivery by staff in public places. For example, through print media such as magazines and newspapers that the person can cut.
45.7 percent of consumers consider discount coupons as their favorite promotion, ranking above product tests and raffles.
Saving and obtaining more products for the same price are some of the benefits that this promotion offers its consumers.
Through this promotion strategy, the brand involved can be more visible to consumers. Likewise, they will seek to take advantage of the coupons they are given.
Let’s now explore the benefits of getting a discount coupon for customers.
Benefits of getting a discount coupon
Discount coupons are an effective strategy to promote products and services among consumers.
What does the 2018 Annual Study on Preferences in Promotions say? The study conducted say that coupons are the sixth favorite promotion by consumers in Europe, with a 26.1 percent preference.
It is far below other promotions that a German usually takes advantage of more frequently. For instance, discount coupons do not stop being a saving strategy for the client.
Every promotion suggests a positive impact on the consumer’s pocket. In addition, discount coupons offer certain benefits that can make the customer really take advantage of them.
You can save a lot of money
With a discount coupon, the customer can save a certain amount of money. If we make a comparison between the price offered with a coupon and its normal cost, the investment is usually lower. Maybe it is not a great saving, but it is a lower price.
Buy Expensive Products at Reasonable Prices
If it is a question of products at high prices, it may be that the consumer does not have the possibility of acquiring it. However, having a coupon in between, its cost decreases, which gives the possibility for more consumers to buy it.
Buy More Products with Great Expense
With a discount coupon, the consumer can buy more for the same price. When a 2 × 1 legend comes in a coupon, the customer takes more product without making a larger outlay.
Thanks to discount coupons, consumers have the opportunity to meet new products and remember those that already exist. So, the customer can approach a certain brand, try their products and determine if they are to their liking.
While the discount coupons remain in physical format, brands have taken the task of also taking them to a digital field. In this way, companies meet the needs of those consumers who prefer to buy online.
Discount coupons or codes are beneficial for the customers. We have told you about several benefits of discount coupons in this article. While shopping online, we recommend you to get them as they help you save money. Lastly, having them, you will have a great shopping experience.